We set sail to Lord & Taylor of Paramus, NJ for a good old, tailgating party sponsored by Buffalo David Bitton. We couldn’t have asked for a more perfect day to BBQ and watch some football outdoors. The rivalry of the Jets vs. the Pats brought fans from all over and even stopped customers in their tracks when they got a whiff of the burgers.
Special guest and Sports Illustrated Model, Chrissy Teigen came by to join in on the fun and snap photos with her fans. We provided Lord & Taylor with a custom step and repeat to be used for our photo booth. Customers lined up as they got a chance for quick meet and greet with Chrissy and pose for a beautiful pic. Guests were then guided over to an iPad kiosk where they could instantly email their photo to themselves. Great food, great company, and just a fun night!
When we were asked by Moet to be apart of their VIP Lounge at the 2014 U.S. Open how could we turn down over two weeks of tennis, lounging and champagne? We couldn’t! So, we head over to the USTA Billie Jean King National Tennis Center in Flushing Queens, NY to assist Moet and their VIPs make the most of their experience.
Guests would peruse the park and watch some live matches involving the likes of the WIlliam’s sisters, Andy Murray, Novak Djokovic, or Roger Federer, then head in to @MoetUSA’s lounge for some serious R&R. Clad with flat screens, sleek white couches, waiter service and endless Moet & Chandon, our photo services were the cherry on top!
By utilizing our Hashtag Booth technology, VIP guests enjoyed complimentary print outs of their Instagram uploads that featured Moet’s campaign #MoetMoment. The 902 Instagram uploads translated into 767,915 likes and 26.5 million Twitter impressions! Looks like our #MoetMoment was one for the books!
This year we helped T-Mobile rock out near the Main Stage on their#MusicFreedom Platform where party goers flocked for free refreshments, T-Mobile swag and cell phone charging stations. The admission charge to get on the platform… take 4 pics with WhosEvent and create a fun animated GIF. We were surround by the beats of David Guetta, Dada Life, Tritonal, Armin Van Buuren, Zedd, Borgeous, Alesso,Bingo Players, and the list goes on!
We were able to print photos, capture animated GIFs and immediately share the weekend’s memories for guests with friends, family and followers on Facebook and Twitter from our iPad kiosks. All photos were instantly projected on (2) 80″ TVs right next to the Main Stage. Overall, the #MusicFreedom hashtag garnered 1.5+ MILLION impressions! Check out all the GIFs at: http://ezoomusicfreedom.com/
We can’t wait to see what Electric Zoo and T-Mobile have in store for next year!! We look forward to seeing you there!
#ShareACoke is Coca-Cola’s newest ad campaign that has been hitting shelves (and parking lots) across the nation this summer. The in-store version of the campaign consists of re-vamped Coca-Cola logos in which the traditional logo has been replaced by the 250 most popular first names among teens and Millennials in the US. However, we were asked by Coca-Cola to part-take in the cooler version of this campaign: customizable Coca-Cola logos!
Coca-Cola reached out to us to partner up with their #ShareACoke van for a full day of Coke-swigging and picture taking in upstate New York. First stop on the list was Price Chopper’s Headquarters. Corporate employees were invited to unwind a bit and grab a cold and refreshing Coca-Cola clad with their name, plus one for a friend! However, before we popped those can tabs, guests joined us for some photo fun in our #Selfie Photo Booth.
After the fun was had, employees went back to their desks with a print-out of their #selfie and an awesome souvenir Coca-Cola can. Not a bad Tuesday in my book!
However, our fun for the day was not over just yet. We hopped back in the #ShareACoke van and made our way to one of Price Chopper’s largest retail locations only miles from its headquarters. Here, consumers were eager to get their groove on and share the love via Facebook and Twitter.
Overall, this customization collaboration was a hit among guests at both locations because who wouldn’t love to #ShareACoke?!
Where: Price Chopper HQ – Schenectady, NY
When: July 8th 2014
Goal: Snap a selfie of everyone who made their custom Coke can and share them using #ShareACoke.
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WhosEvent got the chance to kick-off the summer with one of our favorite clients, Bloomingdale’s! Their Summer Solstice event is always a big hit and drives in a crowd. The day included live music on the first floor, coconut luau spa on the second, and a real mini-golf on the basement floor… this is still a department store we are talking about. We got revved to include 2 Photo Booths and 2 GIF Booths, all on different floors. Thanks again Bloomies, and welcome summer!
Where: Bloomingdale’s 59th, NYC
When: June 29th 2014
Goal: Have some fun with Bloomingdale’s customers and employees… it’s summer!
We had the opportunity to have the first Photo Booth to ever set foot inside one of NYC’s most iconic places of interest, the Apollo Theater. No backdrop needed for this one, the inside of the theater is filled with beautiful artwork from wall to wall. We setup shop and got ready for the rush of thousands of guests and celebs to take a pic and enjoy the show. Celebs such as Gladys Knight, Natalie Cole, and many more came out to support. Even WhosEvent Co-Founder, Waseem, had the chance to kick back with Wayne Brady.
Where: Apollo Theater – Harlem, NYC
When: June 10th 2014
Goal: Celebrate the Apollo’s 80th Anniversary
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We were set to head cross town(in an UberX of course) to setup not 1, but 2 Hashtag Printing stations! The idea was simple: Create a giant buzz via social media to promote that Uber now accepts American Express. We setup out of an old toll station and got ready for some non-stop printing all night. We created a wall of prints for guests to preview as they made their way up to the roof. Another big Uber fan, Emmy Rossum came by to join the party as well. She is a total sweet heart! With a special private performance by Chromeo, this night was tons of fun and after making over 15 million impressions, we consider this night, a total success!
Personal Note: Uber has been vital to our business by literally saving our asses week after week. Whether it be grabbing us from Randall’s Island during rush hour or Chelsea Piers in a thunderstorm, they always seem to have us covered. We are thrilled and soo happy to add Uber as apart of our clients.
Where: Skylight West
When: June 10th 2014
Goal: Build a buzz on Instagram and Twitter about Uber’s new union with American Express.
Pepsi collides with Bloomingdale’s 59th st. in the launch of their new “Capsule Collection” . We were asked to collaborate with Pepsi and Bloomingdale’s to create a unique piece of artwork for every picture taken. Our in-house graphic designers and techs were able to bring a very cool green-screen experience to customers. Guests were able to step in front of the booth and choose their special artwork before snapping a photo. You can check out the whole collection here: http://www.pepsicapsulecollection.com/
Where: Bloomingdale’s 59th, NYC
When: May 29th-June 1st 2014
Goal: Have everyday customers take some cool pictures incorporating Pepsi’s new line of artistry – “The Capsule Collection”
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Who could have asked for a more perfect day for Pier Dance 2014?! The sun shining, not a cloud in the sky, overlooking the Hudson with our Lady Liberty in view, accompanied by transcendent beats and the most fabulous party-goers to boot!
Guests sought refuge in our illy issimo stand where they could cool off with refreshing iced coffee espresso drinks whilst taking amazing pictures at our Green Screen Photo Booth. This particular photo booth allowed guests to choose their own background. After finishing up in the booth, guests proceeded to post their pictures via social media such as Twitter and Facebook, or simply send them in a direct email. By utilizing two iPads for sharing capabilities, we were able to keep the line moving and get guests back to the dance party!
As the night slowly cooled, Demi Lovato took to the stage and kept the crowds roaring. Following this amazing performance, fireworks lit up the Hudson Harbor offering gorgeous views and the perfect end to such a fun day!
Where: Pier 26, NYC
When: June 29th 2014
Goal: Finish off Pride Week NYC with a bang! Promote the awareness for illy issimo’s new iced coffee espresso brand.
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Pack the car and head to the beach! Lord and Taylor and WhosEvent heads out east to Montauk to show how much they love summer. Our revolutionary GIF booth was setup right on the sand to snap pics with the LT surf board. People jammed out on the beach while Yeasayer played the tunes. Check out the video to see it in action!
Where: The Surf Lodge, Montauk, NY
When: June 1st 2014
Goal: Capture beach GIFs and have guests tweet out their Animated GIFs using #ltlovessummer
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